Dr Yaya Moussa

Since the onset of the coronavirus pandemic the creative industry around the world has suffered. Actors and other performers, writers, producers, technical crew, and the whole host of talented people involved in putting on the TV shows, films, plays and other art forms we love so much have found themselves out of work and struggling. This is even more true in developing economies, such as in Africa, where governments simply do not have the resources to fund the furlough schemes we have seen rolled out in advanced economies.   Helping creatives in Africa to get back on their feet and producing new work is not just good for creating employment and helping to drive economic growth, but it is good for the soul of a nation and is vital work.   The challenges of the past year have been one of the main motivations for launching the ‘Africa Prime Initiative’ (API), the new philanthropic arm of Africa Prime, the video-on-demand (SVOD) streaming platform curating pan-African content for a global