AFRICA CAN AND SHOULD BECOME A LEADING CULTURAL EXPORTER



When we think about African art, our minds are almost immediately redirected to the few pieces available in museums across the world. Yet, even so, little remains known about African art and the history behind it.

Africa teems with incredible art and talent that deserves to be showcased on the global stage. Displaying authentic African art in partnership with Africa is instrumental in regaining control of the continent’s narrative globally.

Although the level of creativity across the continent is unmatched, so much is yet to be done when it comes to identifying and nurturing aspiring African artists. African artists can potentially become cultural ambassadors not only for their country of origin, but also as cultural representatives for the continent as a whole.

Investing and betting on art and culture to portray a more accurate and authentic vision of the continent must be part of the strategy to expand Africa’s soft power globally. Yet, we must ensure that we empower local artists by providing them with the tools and knowledge necessary to produce quality art, which will then be showcased beyond the continent.

In my latest blog, I share my thoughts on the untapped potential of exporting African art globally as well as the opportunity it represents. To read more, please visit: https://africaprimeinitiative.com/africa-can-and-should-become-a-leading-cultural-exporter/

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